Every January since 1963, Breckenridge has celebrated Ullr Fest - a wild week honoring the Norse god of snow and winter. It's part ski-town tradition, part costume party, and part genuine prayer for powder to the skiing gods.
The festivities include a parade down Main Street featuring elaborate floats, costumed skiers, and plenty of Viking horns. The Ullr Bonfire burns bright as offerings (broken skis, old gear) are sacrificed to please Ullr. The Ullr Ice Plunge challenges the brave to jump into freezing water.
Locals take the celebration seriously - in a fun way. Wearing a Viking helmet or ski costume is practically required. Many businesses offer specials, and the bars stay busy all week. It's the quintessential Colorado ski-town party.